I help brands grow.
This is what I do
Born a black sheep to a family of bankers and accountants, my childhood quickly proved that I was rubbish at maths, actually pretty good at accounting, but excellent at creative problem-solving.
Now I am proud to have under my belt 12 years of experience in strategy work across marketing, branding and campaign management within a broad gamut of product categories within private sector, Government, and creative agency side.
Branding Marketing operations
Customer experience Communications
Integrated campaigns Media planning
The why, how and what
Rolling up my sleeves and getting to work is what I do.
I work cross-functionally to lead teams that build customer-centric, functional and beautifully designed digital and traditional brand experiences that deliver commercial outcomes.